What if I instructed you that you’re already creating all of the content material that you simply want on your weblog?
Would you snort and inform me that I’m loopy??
You see, running a blog doesn’t should be this difficult entity you can’t management or perceive. Running a blog for your corporation could be simple and attainable. You simply have to know what you’re doing or rent somebody to do it for you.
THE BENEFITS OF BLOGGING FOR YOUR SMALL BUSINESS
Let’s begin with advantages as a result of why would you add one thing else to your plate if it isn’t going to profit you in any approach.
BENEFIT 1| IT DRIVES PEOPLE TO YOUR WEBSITE
Properly doesn’t that appear like a profit sufficient to start out a weblog? You wish to convey new and potential purchasers to your web site. How else are they going to search out you and even see what you must provide?
I need you to consider this for a second.
In your present Instagram account, what’s the hyperlink that you’re sharing? Did you create a fairly LinkTree web page or perhaps a Milkshake account? The place is your visitors going? You might be sending your visitors to a third-party app after which sending them to your web site. Why would you not simply create a hyperlink web page in your web site and drive visitors to your individual web site?
Sure, that’s completely different from driving visitors by way of a weblog however you see the purpose? You wish to proceed to drive individuals to your individual web site in order that they will go searching and see all that you must provide.
BENEFIT 2| YOU CAN REPURPOSE YOUR CONTENT FOR ALL YOUR OTHER PLATFORMS
Writing weblog publish content material doesn’t imply that you must create all new content material. If you happen to presently don’t have a weblog and also you do have social media, you’ll be able to undergo your posts and create weblog publish content material from there. You are able to do the other as properly. Flip your weblog posts into social media posts. You don’t have to always be in content material creation mode. You simply have to have a strategic plan in place.
BENEFIT 3| CONSISTENTLY UPDATING YOUR WEBSITE
Search engines like google and yahoo love if you find yourself constantly updating your web site and the easiest way to try this is to just be sure you are creating weblog posts. This helps to construct belief and model authority by way of the data that you simply share.
BENEFIT 4| ANSWER CUSTOMER QUESTIONS IN A MEANINGFUL WAY
I’ve mentioned this many occasions however now, greater than ever, shoppers wish to know who they’re shopping for from. They wish to know that their cash is staying of their group. Running a blog provides you a platform to share what’s essential to you and your corporation. It helps you create connections and construct a group.
Truthfully, the advantages of running a blog for your corporation may go on and on however now that we’ve lined a couple of of the advantages, let’s speak about how we are able to make running a blog for your corporation simpler.
BUSINESS BLOGGING STATISTICS THAT YOU SHOULD KNOW
I shared with you a couple of advantages of enterprise running a blog above however let’s dive into a number of the statistics which can be enterprise running a blog associated. All of us love numbers. I obtained all of those running a blog statistics from a weblog publish carried out by Finances Online.
STATISTIC 1: 55% OF MARKETERS GAINED NEW CUSTOMERS DUE TO BLOGGING. (Supply: Oberlo, 2020)
STATISTIC 2: BLOGS ARE RANKED THE 5TH MOST TRUSTED SOURCE FOR ONLINE INFORMATION. (Supply: Optinmonster, 2021)
STATISTIC 3: B2B MARKETERS WHO BLOG GET 67% MORE LEADS THAN THOSE WHO DON’T BLOG. (Supply: Optinmonster, 2021)
STATISTIC 4: 80% OF COMPANIES WHO USE BLOGGING AS PART OF THEIR MARKETING STRATEGY SAID THAT THEY HAVE ACQUIRED CUSTOMERS THROUGH THESE EFFORTS. (Supply, HubSpot, 2020)
STATISTIC 5: ORGANIZATIONS THAT BLOG CONSISTENTLY INCREASE THEIR ABILITY TO GENERATE LEADS BY 126%. (Supply: FirstSiteGuide, 2021)
STATISTIC 6: 50% OF PEOPLE WHO GO TO A BUSINESS BLOG ARE MORE LIKELY TO PURCHASE THAN THOSE WHO CAME FROM AN ORGANIC LINK. (Supply: VisitorQueque, 2020)
MAKING BUSINESS BLOGGING EASY TO ADD TO YOUR CURRENT CONTENT PLAN
As you’ll be able to see from the advantages and the statistics, running a blog isn’t lifeless and it’s an effective way to usher in purchasers, construct a group, and appeal to leads. Now could be the time to start out a enterprise weblog that can assist you and your corporation develop and develop.
As entrepreneurs, we love to do issues ourselves. We wish to discover ways to do every little thing as a result of that’s simply who we’re. I do know I’m this fashion. So we’re going to speak about how one can simply add a enterprise weblog to your web site and to your present content material plan with out feeling overwhelmed.
Saying this doesn’t imply that it’ll be simple. It means that you’re going to have a plan to implement running a blog into your present content material technique. You might be nonetheless going to wish to take the time to create high quality content material that your readers are going to get pleasure from and that’s going to assist construct your model authority.
We’re going to begin with the fundamentals and go from there.
STEP ONE: ADD A BLOG TO YOUR CURRENT WEBSITE
That is going to be your start line. Downloading the weblog web page to your web site provides you with a running a blog web page you can start to publish on. I take advantage of Wix and listed here are the steps so as to add a weblog to your Wix web site…
Go to your editor out of your Wix dashboard.
Go to the add button on the left-hand aspect.
Click on add weblog.
Arrange your weblog settings.
Create weblog classes.
Begin writing weblog posts.
That’s it. Including a weblog to your Wix web site is tremendous easy.
STEP TWO: DECIDE ON A BLOGGING SCHEDULE
Bear in mind, you’re a busy entrepreneur so begin small. Begin with one weblog publish per 30 days and construct from there. This will get you within the behavior of making weblog content material and taking your time. Select the identical day each month to publish your weblog publish. It is going to assist construct your consistency.
STEP THREE: LOOK AT YOUR ALREADY CREATED SOCIAL MEDIA CONTENT AND PICK SOME THAT YOU CAN TURN INTO BLOG CONTENT
Bear in mind how I mentioned firstly of this publish that you have already got all of the content material that it’s essential to begin a weblog? That is what I imply. Your social media feed is filled with your content material. Now you simply have to show that quick content material into longer weblog posts.
You are able to do that by combining a couple of completely different social media posts which can be related or you’ll be able to seize one publish and dig even deeper into the content material. If you’re searching for matter concepts on your weblog, take a look at my weblog publish on the 50 greatest weblog publish subjects for ladies entrepreneurs.
You actually don’t have to maintain creating new content material to have a profitable enterprise weblog. For instance, my Instagram feed has over 1,700 posts. All I have to do is scroll again and see what content material I’ve spoken about up to now. Most individuals on IG don’t scroll again to see what you have got posted so it is a excellent approach to begin gathering content material concepts to show into weblog posts.
A few years in the past, I published a video on my Facebook page that showed how I turned a Facebook post into a blog post. Give the video a watch to see how I do this.
STEP FOUR: ALLOW YOURSELF TO BE A BEGINNER BLOGGER
Don’t let perfection cease you from beginning that enterprise weblog. Leap in and simply begin publishing. Your posts will get higher over time and your readers can see the journey that you’re on.
If you happen to need assistance with running a blog for your corporation, attain out and I’d love that can assist you construct your corporation weblog.
I don’t need you to get so caught up in running a blog the right approach that you simply don’t even begin. You’ll be able to be taught as you go. The advantages of running a blog for your corporation are going to outweigh the start levels.
Running a blog remains to be the easiest way to construct your search engine optimisation and your model authority so begin including it to your content material plan. Running a blog can and can be simple with these steps. You simply want to provide your self time and charm to be taught it and observe it.
If you’re able to get began however need assistance with your corporation weblog, I’ve house so that you can begin in April. Summer season is coming. Whereas different companies are taking breaks, let me assist to constantly construct up your running a blog efforts to assist construct your corporation in an natural approach.